The first idea of Starbuck Coffee is when Howard Schultz joined Starbucks, he make a business trip to Milan Italy in 1983. He likes style coffee houses there, which provides warmth place to chat, in addition to selling coffee and espresso that has been famous.
Back to Seattle, Schultz suggested Starbucks imitate that with Starbuck Coffee name. In his mind, citizens of the United States (U.S.) would like coffee houses like that. But the trio of English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, who founded Starbucks in 1971, disagreed.
The reason, the idea of entering a business drinks Starbucks coffee will keep the company from its main focus : trade of high quality processed coffee beans and coffee processing equipment. After all, they say, that peoples drink coffee at home.
Schultz, who was so convinced with his idea, finally out from Starbucks and founded the Il Giornalle network in 1985, although he didn’t use Starbuck Coffee name. Apparently, in 1987, Baldwin, Siege, and Bowker give up and sell Starbucks. With the help of some local investors Schultz get the company. Furthermore, Schultz change the name of his coffee-shops into Starbucks, and till now known with Starbuck Coffee.
Until the end of March 2008, Starbucks has over 16,226 outlets worldwide sales Starbuck coffee. Number of employees 172 000, with assets of U.S. $ 5.343 billion and net income of U.S. $ 72.64 million (2007). In fact, Starbucks now has several subsidiaries: Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Hear Music and Ethos Water.
Histat